Warner Bros was seeking to develop a collectible item for the release of the Black Adam movie. The objective was to attract visitors to CGR theaters while providing an engaging social media experience.
Thousands of collector's tickets were made available to the first spectators of Black Adams at CGR theaters. We enhanced these tickets with a unique and immersive experience by adding a layer of augmented reality to the collectible, transforming it into a "phygital" object.
By sharing the video on Instagram in their story with the hashtags #BlackAdam and @dccomics_fr, participants had a chance to win an exclusive gift: an official Black Adam cover where they can embody a comic book character.
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