L'Oréal Professionnel: Metamorphosis
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/Challenge
Imagine the brand's first virtual ambassador, who represents both the technical proficiency and expertise of L'Oréal Professionnel while also serving as an inspiration for the Style & Colors Trophy 2023 competition.
/Context
Style & Colour Trophy 2023
For the first time, L'Oréal Professionnel is opening its famous Style&Colour Trophy competition to digital artists. Participants were invited to submit CGI creations alongside the physical creations of professional hairdressers. The theme for 2023, was Metamorphosis, inviting creators to explore the idea of transformation and self-expression, drawing inspiration from immersive worlds.
/Our work
Metamorphosis muse
On this occasion, we accompanied the brand in the creation of their first virtual muse, embodying the face of the brand and its presence in virtual universes by narrating its vision of the future of hairstyling. The agency collaborated with digital artist Samy La Crapule, who brilliantly designed and produced this 3D avatar and its sensational hairstyle, created by the famous hair designer Charlie Le Mindu. Both artists were also be part of the international jury that will determine the grand winner among hairdressers, as well as a winner in this brand-new 3D category.