L'Oréal Pro : Hairstyling for the metaverse
Rolox
Zepeto
Ready Player Me
/Challenge
How to bring L'Oréal Professionnel expertise into multiple gaming ecosystem and provide useful items to the players?
/the brief
Empowering Uniqueness in the Metaverse
L'Oréal Professionnel aimed to enhance its presence across various metaverses and gaming platforms, allowing users to fully express their uniqueness. To achieve this, the L'Oréal Professionnel teams sought the expertise of star hairstylist Chalie Le Mindu to design diverse hairstyle collections for these platforms, inspired by themes as varied as ocean depths and lunar exploration. We supported the brand in the creation and deployment of these unique hairstyles on platforms like Ready Player Me, Roblox, and Zepeto, as well as across all communication and media amplification channels.